MEJO 634: Fall 2019
As the capstone course for my major in Public Relations and Advertising, this course, led by the amazing Livis Freeman, challenged us to create campaign messaging and strategy for our clients Fox Sports and MLB.
Our clients tasked us with creating on-air, social and digital media that they could utilize around the 2020 MLB All-Star Game to raise awareness for joint sustainability efforts.
I collaborated with an amazing team of 5 other students for this semester-long project and couldn’t have asked for a better experience. We pitched in December of 2019 and earned 2nd place out of 7 teams for our ideas and pitch.
Our materials will be used in upcoming campaigns and cannot be shared publically due to NDA. Learn more about the Fox Sports University program here.