Category: Ad/PR

Crash Campaign: Hour by Hour

Posted on Posted in Ad/PR, College

24-hour marketing competition. ~45 minutes of sleep. 1 complete campaign.

Completing this challenge pushed me past what I thought I was capable of and made me grow both personally and professionally along the way.

I️ learned how to work under pressure, pay excruciating attention to detail (there’s no time to re-do if you mess up), be creative in both a realistic and efficient way, work with a diverse group of individuals I️ did not know 24-hours prior, and even have some fun – or at least an immense sense of satisfaction – after completing (AND WINNING!) this marathon that was somehow simultaneously a sprint.

Hour-by-hour this is Crash Campaign from the inside. Check out my Instagram, @eclairetravels, to see the full story under the highlight “Carroll Hall”.

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Segments Worth Sharing

Posted on Posted in Ad/PR, College, Personal, Travel

Every morning I️ start my day with a strong cup of coffee, a piece of peanut butter toast and the morning news. My house doesn’t get cable (because we’re ballin’ on a budget) but we do have a smart TV that lets me access the NBC and ABC News apps. After the biggest headlines and hard news have been played, there are always fun, thought provoking or informational longer-form stories that start to queue.

I️ noticed that I️ kept saving story names and URLs in my phone to reference “one day” or maybe share later on social, but never really did. And then I️ thought, why not make a running blog post for them!

So, without further ado, here are some (mostly news, but some podcast or documentary or youtube) segments that I️ have found inspirational, informative, funny or, in some other way, worth sharing.

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Working With A Majority Female Executive Team

Posted on Posted in Ad/PR, CollegeTagged , , ,

This semester I️ have the pleasure of serving as the Fellowship Vice President for the Rho Chapter of Alpha Phi Omega, or APO. APO is a national, co-ed, service fraternity with core pillars of leadership, friendship and service.

Because of all that this organization has given me, I️ was excited to run for a leadership position and have the opportunity to give back. What has become the highlight of my service however, is our executive team. This semester the team is comprised of (almost) all women. Eight out of the nine leadership positions, including president and president-elect, are held by dedicated, passionate, and driven women of our chapter.

APO Exec at Work

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LIII: The Sexless Super Bowl

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I️ can’t really call myself a football fan per se, but I️ definitely watch the Super Bowl every year with friends and family. It’s a social tradition and annual celebration of America, good food and fun.

Of course, I️ also watch the Super Bowl for… the commercials. I’m in it for the humor, the heart string tugs and the cute puppies. I️ also find these 30-second pitches so interesting because they are a reflection of America’s culture and climate at that moment in history. This year, women were on center stage for one of the biggest, if not the biggest, masculine performances ever created. AND I️ LOVED IT!

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